BärenstarkThe Brand Case Study flecsable shows the process of developing the Brand for the new company flecsable. Together with the two founders Brigitte and Klaus Berscheid we walked through an intensive and successful brand workshop. We were able to work out the company core, positioning and long-term business goals, thus laying the foundation for the content and visual appearance.
Along the design process the result was a brand identity, corporate design with logo and a brand website.