Concept, UX / UI, Development
Web design for fitness studios Fitpur
Task
On behalf of the agency KRAFTJUNGS GmbH, we developed the new web presence and thus also the new appearance for the FitPur fitness studios. FitPur has its studios in Karlsruhe, Frankfurt, Offenburg, Rüsselsheim and Langen.
Relaunch of the visual corporate identity of the FitPur according to corporate design guidelines into a user-friendly content management system.
Strategy
Concept, Sitemap, Content Structure, UX Design
Design
User Interface (UI), Art Direction Web
Tools
AdobeXD, WordPress
Challenges
The brand-new website, made from scratch.
Their quality services, long experience and reliability in audio is to be presented on the website. The leitmotif audio should be reflected in the visual language and be a central element on the website.
Approach
Easy to use Content Management System in responsive frontend design
Visitors have a quick overview of the services and location of FitPur gyms and can make an initial request for a contract directly online.
What We Made